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Importance of a Domain Name

Finding a name for your project may be one of the most difficult parts of your journey towards starting up your business. You need to find something catchy that accurately describes what it is that your venture accomplishes, and you need to do so without confusing any potential clientele as to what it is, exactly, that your business seeks to accomplish. On top of that, you have to make sure that your sought after name is not already taken by another business, trademarked, or anything of that sort. In short, naming your business is one of the most important aspects of what you will be doing, and it can also be one of the most frustrating.

Unfortunately, this is also true of finding a domain name. Everything that is true about naming your business is also true about finding an appropriate domain name. What is it that your website is going to do? Can you state the function of your business succinctly, in a catchy way that will snag a clients attention? Your domain name is an excellent way to flag potential clients, to let them know what you are bringing to the table, to catch the eye of someone who may just so happen to be looking for a service that you provide. Your domain may very well be the first aspect of your business that a potential client encounters, and it needs to make an impact. You only get one chance to make a first impression, and in the business world it is absolutely crucial that the first impression be a strong, positive, memorable one.

So what makes a good domain name? As we've stated, nearly anything that would be good for a business name would be good for your domain name. It needs to be short, catchy, memorable, and it needs to convey some sort of information about what it is that your business does. Imagine that you yourself are the consumer. If you find yourself in a situation where you need to explore the services of two very similar businesses, but the name of one of these businesses just really sticks with you, which are you more likely to explore first? A similar thing is true with domain names. Your domain name needs to be something the client can remember and enter in a short amount of time; if you send the client to a web browser to try and find your service, how many other similar businesses might they encounter? Your domain name is one of the single most important aspects of your website.

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