Catchy Domain Name
What's in a name? When this line was written, the question was a rhetorical one meant to imply that a name was just a word that did not affect the object it was being applied to. Anyone in the business world, however, will tell you that quite a lot is in a name, and a good name can be a significant boon to your business. It's important to find something that is simple, catchy, and memorable, but still conveys some information about what it is, exactly, that your business does. You would not, for example, want to name a pet store something that implied it was a clothing store simple because you liked the name. There's a very high degree of practicality that has to be mixed with creativity to forge the perfect business name. The same is true of domain names.
If a business name needs to be simple and catchy, then a domain name has to be even more simple and even more catchy. Imagine that you were at a convention of some sort and happened upon a both that had high quality service at an astoundingly low price. Of course, you would want to try and remember their website so that you could place an order. However, what if their domain name was long, convoluted, and rather witty but completely divorced from whatever service it was that they were providing. How likely is it that you would be able to recall the domain name and find their business online? It's not impossible, but it's not a good idea to make your business more ambiguous than it needs to be. Don't confuse the customer- while your domain name idea might be witty, if it condemns your business to anonymity then you've wasted your time and money.
If you aren't the particularly creative type, you can use a domain service to search for some keywords that you would like to be in a domain name and try to find something that you think would be effective. Buying an expired domain can be a very wise decision, anyway. An expired domain name is older and possibly has SEO enhancements that make your domain more likely to show up in search engine results. If you find a name you like, do some research to make sure that it doesn't have a sketchy past that might compromise your business. See if the domain has any SEO attached that makes it more valuable, and then move forward with acquiring the domain. A catchy domain name with SEO already attached isn't as uncommon as you might think.